5 edition of Marketing education and the real world and Dynamic marketing in a changing world found in the catalog.
Marketing education and the real world and Dynamic marketing in a changing world
American Marketing Association.
Written in English
Includes bibliographical references.
|Other titles||Dynamic marketing in a changing world.|
|Statement||Edited by Boris W. Becker and Helmut Becker.|
|Series||Series,, no. 34, Series (American Marketing Association) ;, no. 34.|
|Contributions||Becker, Boris W., ed., Becker, Helmut, 1937- ed.|
|LC Classifications||HF5415 .A57537|
|The Physical Object|
|Pagination||xxv, 566 p.|
|Number of Pages||566|
|LC Control Number||73161380|
This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data. Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer : $
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